ADVERTISING

In the ever-evolving digital age, Hong Kong’s advertising industry is committed to exploring all sorts of possibilities. From the fields of traditional advertising to burgeoning digital advertising, global advertising talent are attracted to Hong Kong to develop their businesses. Engaging around 19 000 practitioners, the advertising industry is one of Hong Kong’s largest creative sectors.

CCIDA funds different projects which seek to support advertising industry in tackling the challenges of the digital age while seizing the opportunities. These projects include “Microfilm Production Support Scheme (Music)”, “Hong Kong Digital Advertising Start-ups X Publishing (Writers) Promotion Support Scheme” and “Hong Kong Digital Advertising Industry Fresh Graduate Support Scheme”, etc., assisting advertising production start-ups and SMEs to develop, and nurturing new blood for the industry.

CCIDA also funds award-winning local advertising projects or young advertising talent to participate in overseas competitions, helping them enhance global exposure.