Local creative minds commended for logo designs (with photos)

  

Two local creative minds, Mr Brian Lau of Mad Studio and Miss Cho King Shan of Community College, City University (Telford Annex), scooped the grand awards of the Create Hong Kong (CreateHK) Logo Design Competition for their excellent logo designs.

The two winners received the grand awards from the Permanent Secretary for Commerce and Economic Development (Communications and Technology), Mr Duncan Pescod, at an award presentation ceremony today (December 17). A total of eight merit award winners were also presented with prizes and commendations.

The competition was divided into two categories, Student Group and Open Group, each with one grand award winner and four merit award winners. The former is open to professional practitioners in the design industry and the general public while the latter is for students from professional design schools/institutions, as well as other schools and education institutions.

The winner of the Open Group will be invited to use the winning logo to develop CreateHK's corporate identity. The winning logo features sparks which are the sources of inspiration and the basis of all creative endeavours, which all begin with a spark - a sudden inspired moment, an instant of insight. The logo also represents Hong Kong as a place where creative ideas are sparked and generated.  

Addressing the ceremony, Mr Pescod said: "In response to our competition, local designers, students and the public flexed their creative muscles and submitted applications with inspiring and creative designs. We are delighted not only about the eye-catching graphics and symbolic meanings incorporated in the designs, but also for what they reflect - the public's shared vision with us to build Hong Kong into a regional creative capital."

CreateHK held the competition in mid-October to tie in with the establishment of the dedicated office to drive local creative industries. Through inviting entries locally for the design of an official logo to reflect the vision and mission of CreateHK, the competition seeks to recognise local talent and creativity, encourage original design and creativity, and arouse public awareness and interest in the use of design. The competition was well-received with over 900 entries. It was co-organised by the Hong Kong Productivity Council.

Entries were evaluated based on creativity, originality, attractiveness, message communication and practicability. The panel of judges comprised the Founder and Creative Director of Kan & Lau Design Consultants cum Dean of the Cheung Kong School of Art and Design, Shantou University, Mr Kan Tai Keung; Chairman of the Hong Kong Designers Association, Mr Winnif Pang; Creative Committee Chairman of HK4As, Mr Spencer Wong; Design Director and Education Consultant of the Hong Kong Design Centre, Ms Amy Chow; Acting Head of Create Hong Kong, Mr Alan Siu; and Executive Director of the Hong Kong Productivity Council, Mr Wilson Fung.

A roving exhibition will display the winning entries at the InnoCentre, Central Star Ferry Pier 7, Cyberport and Jockey Club Creative Arts Centre later this month and early next year.

Annex