Mega event/ promotion | Details |
Promotion support for Tai Hang Fire Dragon Dance (September 28-30, 2023) | The event was held over three nights during the Mid-Autumn Festival, with a glowing fire dragon carried by performers dancing through the streets of Tai Hang. |
Promotion of "Hallo" Hong Kong Halloween campaign (October 2023) | From mid to late October 2023, Halloween-themed decorations were added to Visitor Centres, MTR stations, sightseeing vehicles and various tourism hotspots throughout the city, inviting visitors and the public to enjoy the rich Halloween ambience while showcasing Hong Kong's unique festive charms to the world. |
Hong Kong Wine & Dine Festival (October 26-29, 2023) | The event was held for four consecutive days at the Central Harbourfront Event Space, with about 300 wine and food stalls. The first three days of the event were open until 11pm, attracting about 140 000 members of the public and tourists. |
Hong Kong Night Treats dining vouchers (From November 2023) | Starting from November 2023, the HKTB has been distributing one million visitor dining vouchers worth $100 each to inbound visitors to encourage them to enjoy Hong Kong’s dining experience and bar scene after 6pm at participating bars and Quality Tourism Services Scheme-recognised restaurants. In addition, to encourage local consumption, the HKTB started a similar giveaway of a total of 200 000 Hong Kong Night Treats for Locals dining vouchers to be used after 6pm in two batches starting from December 2023, with a view to enhancing the appeal of local consumption, creating business opportunities for the food and beverage sector continuously and stimulating the economy. |
Hong Kong Night Bus Tour visitor-exclusive offer (From November 2023 to January 2024) | From November 2023 to January 2024, the HKTB introduced the Hong Kong Night Bus Tour visitor-exclusive offer. For only $20, visitors could travel on one of the three designated routes and explore famous attractions and landmarks on Hong Kong Island and Kowloon at night, enjoying the fascinating night view of Hong Kong. |
Hong Kong WinterFest (November-December 2023) | A giant Christmas tree was once again set up in the West Kowloon Cultural District, adorning Victoria Harbour. Together with eight Winter Harbourfront Pyrotechnics shows at 8pm, the event attracted a total of 1.2 million visitors. |
Whole-new Temple Street promotion (From mid-December 2023) | A new six-month Temple Street promotional campaign has been launched in mid-December 2023, giving a new energy through "A taste of Temple Street" (food stalls) and the Street decor lights. Illuminated arts installations, distinctive signages and light projections adorn the Street to bring together the unique characteristics of Temple Street and inspire a sense of novelty to attract visitors and locals to visit Temple Street for sightseeing and in-depth discovery of its authentic experiences. "A taste of Temple Street" (food stalls) is open daily from 2pm to 11pm, while the Street decor lights light up daily from 5pm to 11pm. |
Hong Kong New Year Count-down Celebrations (December 31, 2023) | The Hong Kong New Year Countdown Celebrations was the largest countdown fireworks and music show ever held in Hong Kong, attracting 480 000 visitors on both sides of Victoria Harbour. |
International Chinese New Year Night Parade (February 10, 2024) | Nine floats and 29 local, Mainland and overseas performing teams will take to the stage, presenting a series of spectacular performances incorporating Chinese New Year elements from 8pm to 9.45pm. |